
Puck Mother’s Day
REACH by GULF NEWS: “For decades media and society have championed the supermum and her ability to go above and beyond expectations. However, this belief has put a lot of pressure on the modern mother to match up to unrealistic expectations and pressure from society to always be capable, adequate and, above all, perfect.
Truth is that motherhood is anything but perfect. Puck decided to break the stigma around the subject this Mother’s Day by launching a campaign that celebrates motherhood and all of its imperfections while debunking the existence of the mythical supermum.”
https://gulfnews.com/uae/puck-spotlights-real-motherhood-in-new-mothers-day-campaign-1.1651215559757